About NAIA
Named for water.Made for the trade.
NAIA is an Egyptian sanitary brand that designs basin mixers, showers and fittings for distributors who want a range they are proud to put their name beside.
The name
A naiad is the spirit of a spring.
In the old stories a naiad lived in a single spring or stream and gave it its character. It is a fitting name for a company whose whole job is to shape how water arrives: at what height, at what temperature, through what kind of metal.
We started NAIA because the Egyptian market had two kinds of fittings: imported brands priced for a few, and volume products that looked the part for about a year. Distributors told us the same thing in every meeting. They wanted a range with real engineering, four finishes that match, and a supplier who picks up the phone.
That is the brief we build to. Every product in the catalog was drawn by one studio, cast and finished to one specification, and photographed in the bathrooms our distributors actually sell into.
How it is made
Brass, ceramic, and a finish that lasts.
Bodies are cast in low-lead CW617N brass and machined, not assembled from stampings. Cartridges are 35 mm ceramic discs tested to half a million cycles. Aerators and flow regulators are fitted as standard, because a distributor should not have to sell water efficiency as an extra.
Finishes are where most ranges fail. Chrome is electroplated over nickel to a thickness that survives housekeeping chemicals. Brushed gold and gun grey are PVD, deposited in a vacuum so the colour is in the metal rather than on it. Matte black is powder-coated and cured for scratch resistance.
CW617N brass
Low-lead alloy, cast and machined for wall thickness where it matters.
35 mm ceramic
Disc cartridges tested to 500,000 cycles with a drip-free close.
PVD finishes
Colour deposited in vacuum for brushed gold and gun grey that do not wear through.
Matching parts
Wastes, hoses, heads and holders finished to the same swatch as the mixer.
Distributors
We sell through you, and only through you.
NAIA does not sell to homeowners and does not run a web shop. Every enquiry from an end customer is passed to the nearest distributor. That is a commercial decision, not a technical one: a range like this is sold by people who can show a finish sample and explain a cartridge.
A distributor account comes with trade pricing, territory support, finish sample kits, launch photography in both languages and a named contact on the trade line.
- Trade price list and stock position, updated monthly
- Finish sample kits and counter displays
- Product photography and copy in Arabic and English
- Technical support for site installations
Become a distributor
Talk to us before your next range review.
One call gets you the price list, the finish samples and a named contact. We answer in Arabic and English.